Alex Ramirez is Director of Product Management and Customer Experience for Entegral. In this role, Ramirez is responsible for leading and providing support for Entegral’s product management team. Ramirez joined Enterprise in 2014 as a Senior Technology Product Manager, where he led the ideation of new and innovative technology products for consumers. He was also responsible for defining digital products and strategy features based on consumer and business requirements for the long-term strategy of Enterprise Holdings brands. In 2018, he was promoted to Director of Product Management and Customer Experience for Entegral, where he established the Product Management department, hired an entire team of Product and UX professionals, and successfully launched the first Entegral product road map.Ramirez has over 15 years of experience in Marketing and Product Management (offline and online), working for several multi-global companies such as Verizon, PepsiCo, KFC, Sears and American Airlines, prior to joining Entegral. Outside of his professional duties, Ramirez is a United States Soccer Federation certified soccer coach and coaches two Liverpool FC youth teams.Alex received a bachelor’s degree from the Universidad Anahuac in Mexico City in 1991 and an MBA from the University of Central Oklahoma in 2000.